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The Elaboration Likelihood Model & Crafting Persuasive Appeals
Effective persuasion involves knowing your audience and a failure to persuade can happen if you do not tailor your delivery. Superficial...
Why Your Brand Needs a Social Media Influencer
Marketing is the process of getting people interested in the goods and services being sold. Great marketing leads to increased sales....
The Two-Step Flow Theory & The Power of Opinion Leaders
In 1948, Paul Lazarsfield, Bernard Barelson & Hazel Gaudet formulated the Two-Step Flow Theory after the 1940 U.S. presidential election....
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